Years ago, delicious foods and good beverage are enough to have a successful restaurant. But now, to stand out in this overcrowded industry, your restaurant must provide customers with not only great food or services but a different eating environment, which will increase customer satisfaction. No one wants to go out to eat in a shabby place.
A 2014 study by the Rochester Institute of Technology shows that interior design has a great influence on the success of your restaurant. A restaurant that beautifully and uniquely designed could establish a good affection to the customers. More specifically, you have two tasks: design your restaurant to get the “look” you want and then performs well on those the concept.
You need to think about the customer’s perception before embarking on the design. Please answer the following questions yourself. Your restaurant space can hold up to a maximum of people without causing a cramped feeling. How do you want your customers to feel in the space of your restaurant? Make a design plan in your mind, with your imaginary guests, which is very important in the interior design of your restaurant. Think as detailed as possible. How will the entrance and waiting area look like? How will the main dining area be arranged? What atmosphere should the bar and service area be?
The style of restaurant interior design must turn up the food that you serve. After all, nobody’s going to eat Mexican food in a Japanese-style restaurant. Think of this when you decide the main menu. Restaurant interior design must also match the look of the restaurant and your brand. It helps your customers to feel your concept even if they just walk in the door. And this will create a sense of excitement as well as curiosity for the customers.
Interior design should be beautiful but realistic at the same time. Do not forget the convenience for customers and waiters. Too many porcelain vases, pedestals or bowls will cause guests to trip over or occupy many spaces that left no place for business because our main purpose is to make the most out of the space for business.
Colours play an important part in the restaurant interior design. For example, fast food restaurants usually use red, green, and yellow. Research has shown that these colours stimulate appetite. On the other hand, blue is not considered as a good colour for eating. But the restaurants often use this colour because it makes the guests feel comfortable and satisfied. Blue colour also makes time pass faster.
Because it’s your restaurant, you can only be completely satisfied when you play the lead role in design. Whether you hire a professional designer or not. You need to guide and explain to them what you want. Hopefully, after reading this article you will know what you need to do when designing the interior of your restaurant to be able to bring the best experience for customers